Canvas Grill, an upscale fine dining establishment, provides a luxurious culinary journey featuring premium high-end dishes. In addition to their fine dining offerings, they wanted to introduce a takeaway menu with broader appeal, aimed at dieters who enjoy indulging in a cheat meal on the weekends
Concept
To break the perception of Canvas Grill as solely fine dining, I used bright visuals and relatable, humorous captions. The campaign hashtag was "Excuses That Broke Your Diet".
Additionally, a competition was held where followers could share their own excuses for breaking their diets, with a chance to win a cheat meal for two. All in all it was an enjoyable experience creating a campaign that made the brand more relatable to a target audience
