Frimax

Nostalgia

Case Study

Frimax

Nostalgia

Case Study

How I enabled a brand to reconnect with its nostalgic origins, captivating a mature audience through vivid visuals and unforgettable written copy.

Frimax is a widely recognised brand across South Africa, evoking memories of snacking during one's upbringing. In South African schools, the concept of a 'Tuckshop' was where you could buy candies or snacks during lunch break – an experience that connected people from all walks of life, whether they grew up to be doctors or postmen. 

Concept

I strategically designed visually captivating content that exuded vibrancy and drew immediate attention. By combining large product imagery with trending -style copy like 'Your school tuckshop was lit if it had these' and 'Doubletap if this takes you back to your childhood,' I crafted a deliberate contrast.

 

This approach aimed to forge a universal connection with an older audience, invoking nostalgia, while also intriguing a younger demographic

I strategically designed visually captivating content that exuded vibrancy and drew immediate attention. By combining large product imagery with trending -style copy like 'Your school tuckshop was lit if it had these' and 'Doubletap if this takes you back to your childhood,' I crafted a deliberate contrast.

 

This approach aimed to forge a universal connection with an older audience, invoking nostalgia, while also intriguing a younger demographic

I strategically designed visually captivating content that exuded vibrancy and drew immediate attention. By combining large product imagery with trending -style copy like 'Your school tuckshop was lit if it had these' and 'Doubletap if this takes you back to your childhood,' I crafted a deliberate contrast.

 

This approach aimed to forge a universal connection with an older audience, invoking nostalgia, while also intriguing a younger demographic

Elements

Elements

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Disclaimer: I do not encourage taking on projects without an Upwork contract and have no intention of working off the Upwork platform.

This portfolio is designed to help me stand out to potential clients and initiate contracts on Upwork

Disclaimer: I do not encourage taking on projects without an Upwork contract and have no intention of working off the Upwork platform. This portfolio is designed to help me stand out to potential clients and initiate contracts on Upwork

Disclaimer: I do not encourage taking on projects without an Upwork contract and have no intention of working off the Upwork platform. This portfolio is designed to help me stand out to potential clients and initiate contracts on Upwork