Introduction
Say hello to Gardees – your go-to local food importer, curating distinctive products like Karak tea and other one-of-a-kind delights🍵🌟
I've taken their social media game to the next level, introducing an exciting touch of user-generated content.
previously, the client did this...
Previously, the client used to upload videos from the Karak International Instagram account to their own profile. Although these videos were beautifully shot with a high-budget, professional approach, the problem was evident – they felt like advertisements, lacking a human touch and relatable connection with the audience. This kept the views and reach very low.
My solution
I aimed to enhance the views by infusing a more personal touch using user-generated content from local influencers. This strategy led to a remarkable increase in views and reach, ranging from 7 to 10 times higher, and sparked an abundance of meaningful interactions.
The user-generated content acted as a bridge between the brand and its audience, fostering a genuine connection that drew people in and encouraged them to actively engage with the content.
