In this case study, my design choices were driven by the objective of creating a luxurious brand image for a cannabis product. To achieve this, I deliberately incorporated a contrast of gold elements against a grunge background. This combination aimed to evoke a sense of luxury while maintaining an edgy and authentic feel.

Through the use of high-end imagery showcasing cannabis, I sought to elevate the perception of the product. I integrated subtle hints of graffiti and streaks of gold to infuse the design with urban elements. This approach aimed to resonate with the target audience. 

To further enhance the brand's premium image, I crafted captions such as 'superior strain' and 'for those who enjoy the finer things in life.' These captions aimed to appeal to cannabis connoisseurs who value quality and indulgence. By positioning the brand as the caviar of the cannabis world, I aimed to differentiate it from competitors and establish a reputation for offering a high-end and exclusive experience.

Overall, my design choices aimed to strike a balance between luxury and authenticity, creating a unique brand that stood out in the competitive cannabis market.